Communicating quality, sustainably

Communicating quality, sustainably

July 2017


neo~local design


Is it possible to promote local foods through a ‘sustainable approach’ towards a communication capable to encorporate design’s usefulness and ethical values?


Communicating sustainability was the theme of a Master program held at the Alghero Department of Architecture, Design and Planning, aimed at exploring how graphic design can be as a useful tool to promote, among other things, the quality of small local food products that make the richness of a territory.

Among many others, here’s two projects carried out during the program.

Thought for a consortium of small honey producers scattered over the territory, Matteo Ruggiu’s project is an auto-production kit of the graphic solutions – design identity, printed matter – to convey effectively the value of Sardinia’s local product. The simple producer can stand out, as the witness of his product’s authenticity, becoming an active actor of a community that re-gains its identity also thanks to its products’ image.

By designing the identity for a wine cellar, Federica Carta plays with rediscovering signs in the local environment, taking back his suggestions and implicit tales, to suggest the ancient origins of today’s quality.


editorial board

Nicolò Ceccarelli - Marco Sironi