Is it possible to promote local foods through a ‘sustainable approach’ towards a communication capable to encorporate design’s usefulness and ethical values?
Communicating sustainability was the theme of a Master program held at the Alghero Department of Architecture, Design and Planning, aimed at exploring how graphic design can be as a useful tool to promote, among other things, the quality of small local food products that make the richness of a territory.
Among many others, here’s two projects carried out during the program.
Thought for a consortium of small honey producers scattered over the territory, Matteo Ruggiu’s project is an auto-production kit of the graphic solutions – design identity, printed matter – to convey effectively the value of Sardinia’s local product. The simple producer can stand out, as the witness of his product’s authenticity, becoming an active actor of a community that re-gains its identity also thanks to its products’ image.
By designing the identity for a wine cellar, Federica Carta plays with rediscovering signs in the local environment, taking back his suggestions and implicit tales, to suggest the ancient origins of today’s quality.
Nicolò Ceccarelli - Marco Sironi