Affordable and valuable. Sardinian jewelry between tradition and innovation

Affordable and valuable. Sardinian jewelry between tradition and innovation

March 2017


neo~local design


By confronting with the rich tradition of Sardinia jewelry, a kit for auto-construction that involves a participation by the users and re-opens the dialogue with some craft’s skills otherwise isolated.


The project, by Claudia Bertelli explores the scope and meaning of jewel making. It goes beyond the production of replicas of traditional forms characteristics of souvenirs, while not entering the domain of luxurious items.

Starting materials: hand-made fabric and silver.

Along this trajectory, the object’s value is not anymore to be found in the use of rare materials or time-consuming handwork, but on a deeper ground where other factors, such as care, awareness and affection, come into play.
By dealing with ornament, design takes then the challenge of producing a beauty that is rational and sensitive, aiming at restoring meaning to our relationship with things, rather than producing empty formal variations. For this very reason the final form of the jewel is only suggested, a virtuality left open to the aggregation of semi-finished components. The silver modules and the textile portions that offer themselves as joints, are the result of a new kinds of collaboration with craft masters – goldsmiths and weavers – promoted by the designer’s effort.

Assembling modules in different ways.
The kit includes materials, modules and instructions.

For the materials that constitute it, the Prénda kit can be seen as the core of Sardinia’s craftmanship. Intended as an unusual souvenir, it calls for care and attention, contrasting the passive logic of shopping. It involves the user in producing and interpreting the 'jewel-thing', by making it its own on a non-superficial level. Freed from being a mere buyer, the user can then participate actively to inventing and doing things, on the track of previous experiences such as  Dressing is Easy and Recession Design.

Two different solutions, using the same ingredients.

Marco Sironi

Designer and scholar at DADU


(Graphic) designer and scholar, focused on the idea of place, his background combines design skills and practice in literature. In Milan he has taught visual identity and basic design for graphics; collaborates with our Department (teaching Graphic and Product Design) since the beginning of the Design in Alghero venture.