Spanish graphic Pioneers

Spanish graphic Pioneers

April 2017


neo~local design


A blog by Emilio Gil dedicated to the work of the pioneers of Spanish graphic design.


Created after the success of the book Pioneers. Spanish Graphic Design 1939-1975 (published by Index Book), also by Emilio Gil and with a prologue by Anna Calvera (University of Barcelona), the blog offers, in Spanish and English, a visual archive about a generation of Spanish visual communication professionals almost unknown both in Spain and abroad.

The book: Pioneers. Spanish Graphic Design 1939-1975.

This generation had to work within a not especially receptive society, isolated and impoverished, as was Spain in the post civil war period but even in those conditions they were able to stay tuned with the “state of the art” in the contemporary visual culture and to consolidate a new professional profile.

Pepe Cruz y Novillo: illustration for a matches box.
Jordi Fornas: Covers for a collection of mystery novels.
Antoni Morillas, works for the pharmaceutical industry.
Juan Toribio: RENFE, Gabinete de Información y Difusión.

The blog covers a stoical period that starts in 1939, with the beginning of the second world war, and ends in 1975 with the death of General Franco and the return of Spain to a democratic political system.

Nowadays Spanish graphic design is living a totally different era, during the years it has been recognised both from local society and from the international design culture.

Manolo Prieto’s Bull for Osborne.



Alfredo Calosci

Communication Designer


An Architect by training, Alfredo has been teaching in our Department form the start of our Design program, and has a wide design teaching experience at an international level. A professional and consultant in the area of web and interaction design, Alfredo has played da key role in all our main recent projects, such as the Informanimation Erasmus IP and the 2CO Communicating Complexity International Design Conference.